The world’s top 50 websites: Nigeria and Africa not in sight
Nigeria and Africa are completely out of sight in the latest rankings of the world’s top 100 websites. Can Nigerian PR and advertising agencies help their clients move up in the global rankings?
Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.
Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.
As video conferencing vaulted in demand during the pandemic, Zoom, launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.
Where’s Nigeria?
The highest ranked Nigerian websites include Bet9ja, Jumia, GTB. But only Jumia made it into the top 1000 list.
Given Nigeria’s huge 200 million population as well as the massive spend on PR and advertising, it is instructive that Nigerian companies and brands are grossly underrepresented in the global marketplace and websites’ ranking.
It might change one day. Might.
The Top 50
|
Rank |
Website |
Monthly Visitors |
Country of Origin |
Category |
|
1 |
Google.com |
92.5B |
U.S. |
Search Engines |
|
2 |
Youtube.com |
34.6B |
U.S. |
TV Movies and Streaming |
|
3 |
Facebook.com |
25.5B |
U.S. |
Social Networks and Online Communities |
|
4 |
Twitter.com |
6.6B |
U.S. |
Social Networks and Online Communities |
|
5 |
Wikipedia.org |
6.1B |
U.S. |
Dictionaries and Encyclopedias |
|
6 |
Instagram.com |
6.1B |
U.S. |
Social Networks and Online Communities |
|
7 |
Baidu.com |
5.6B |
China |
Search Engines |
|
8 |
Yahoo.com |
3.8B |
U.S. |
News and Media |
|
9 |
3.4B |
Czech Republic |
Entertainment |
|
|
10 |
3.3B |
Canada |
Entertainment
|
|
|
11 |
Yandex.ru |
3.2B |
Russia |
Search Engines |
|
12 |
Whatsapp.com |
3.1B |
U.S. |
Social Networks and Online Communities |
|
13 |
Amazon.com |
2.9B |
U.S. |
Marketplace |
|
14 |
2.9B |
Czech Republic |
Adult |
|
|
15 |
Zoom.us |
2.7B |
U.S. |
Computers Electronics and Technology |
|
16 |
Live.com |
2.5B |
U.S. |
|
|
17 |
Netflix.com |
2.4B |
U.S. |
TV Movies and Streaming |
|
18 |
2.4B |
Japan |
News and Media |
|
|
19 |
Vk.com |
1.8B |
Russia |
Social Networks and Online Communities |
|
20 |
Reddit.com |
1.6B |
U.S. |
Social Networks and Online Communities |
|
21 |
Office.com |
1.6B |
U.S. |
Programming and Developer Software |
|
22 |
Naver.com |
1.5B |
South Korea |
News and Media |
|
23 |
Pinterest.com |
1.3B |
U.S. |
Social Networks and Online Communities |
|
24 |
Discord.com |
1.2B |
U.S. |
Social Networks and Online Communities |
|
25 |
Linkedin.com |
1.2B |
U.S. |
Social Networks and Online Communities |
|
26 |
Cnn.com |
1.2B |
U.S. |
News and Media |
|
27 |
1.2B |
Cyprus |
Adult |
|
|
28 |
Microsoft.com |
1.1B |
U.S. |
Programming and Developer Software |
|
29 |
Mail.ru |
1.1B |
Russia |
|
|
30 |
Globo.com |
1.0B |
Brazil |
News and Media |
|
31 |
Bing.com |
1.0B |
U.S. |
Search Engines |
|
32 |
Twitch.tv |
1.0B |
U.S. |
Video Games Consoles and Accessories |
|
33 |
1.0B |
Brazil |
Search Engines |
|
|
34 |
QQ.com |
981.3M |
China |
News and Media |
|
35 |
Microsoftonline.com |
968.9M |
Unknown |
Programming and Developer Software |
|
36 |
957.1M |
U.S. |
Marketplace |
|
|
37 |
Msn.com |
885.4M |
U.S. |
News and Media |
|
38 |
839.8M |
Japan |
News and Media |
|
|
39 |
Duckduckgo.com |
819.4M |
U.S. |
Search Engines |
|
40 |
Ok.ru |
764.9M |
Russia |
Social Networks and Online Communities |
|
41 |
Walmart.com |
718.6M |
U.S. |
Marketplace |
|
42 |
Bilibili.com |
686.0M |
China |
Animation and Comics |
|
43 |
Tiktok.com |
663.2M |
China |
Social Networks and Online Communities |
|
44 |
Paypal.com |
657.2M |
U.S. |
Financial Planning and Management |
|
45 |
Google.de |
624.5M |
Germany |
Search Engines |
|
46 |
619.2M |
Japan |
Marketplace |
|
|
47 |
Aliexpress.com |
611.0M |
China |
Marketplace |
|
48 |
Amazon.de |
608.8M |
Germany |
Marketplace |
|
49 |
593.4M |
Japan |
Marketplace |
|
|
50 |
579.7M |
United Kingdom |
Marketplace |
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