Resource Hub

The world’s top 50 websites: Nigeria and Africa not in sight

The world’s top 50 websites

Nigeria and Africa are completely out of sight in the latest rankings of the world’s top 100 websites. Can Nigerian PR and advertising agencies help their clients move up in the global rankings?

Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.

Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.

As video conferencing vaulted in demand during the pandemic, Zoom, launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.

Where’s Nigeria?

The world’s top 50 websites

The highest ranked Nigerian websites include Bet9ja, Jumia, GTB. But only Jumia made it into the top 1000 list.

Given Nigeria’s huge 200 million population as well as the massive spend on PR and advertising, it is instructive that Nigerian companies and brands are grossly underrepresented in the global marketplace and websites’ ranking.

It might change one day. Might.

The Top 50

Rank

Website

Monthly Visitors

Country of Origin

Category

1

Google.com

92.5B

U.S.

Search Engines

2

Youtube.com

34.6B

U.S.

TV Movies and Streaming

3

Facebook.com

25.5B

U.S.

Social Networks and Online Communities

4

Twitter.com

6.6B

U.S.

Social Networks and Online Communities

5

Wikipedia.org

6.1B

U.S.

Dictionaries and Encyclopedias

6

Instagram.com

6.1B

U.S.

Social Networks and Online Communities

7

Baidu.com

5.6B

China

Search Engines

8

Yahoo.com

3.8B

U.S.

News and Media

9

3.4B

Czech Republic

Entertainment

10

3.3B

Canada

Entertainment

 

11

Yandex.ru

3.2B

Russia

Search Engines

12

Whatsapp.com

3.1B

U.S.

Social Networks and Online Communities

13

Amazon.com

2.9B

U.S.

Marketplace

14

2.9B

Czech Republic

Adult

15

Zoom.us

2.7B

U.S.

Computers Electronics and Technology

16

Live.com

2.5B

U.S.

Email

17

Netflix.com

2.4B

U.S.

TV Movies and Streaming

18

2.4B

Japan

News and Media

19

Vk.com

1.8B

Russia

Social Networks and Online Communities

20

Reddit.com

1.6B

U.S.

Social Networks and Online Communities

 

21

Office.com

1.6B

U.S.

Programming and Developer Software

22

Naver.com

1.5B

South Korea

News and Media

23

Pinterest.com

1.3B

U.S.

Social Networks and Online Communities

24

Discord.com

1.2B

U.S.

Social Networks and Online Communities

25

Linkedin.com

1.2B

U.S.

Social Networks and Online Communities

26

Cnn.com

1.2B

U.S.

News and Media

27

1.2B

Cyprus

Adult

28

Microsoft.com

1.1B

U.S.

Programming and Developer Software

29

Mail.ru

1.1B

Russia

Email

30

Globo.com

1.0B

Brazil

News and Media

 

31

Bing.com

1.0B

U.S.

Search Engines

32

Twitch.tv

1.0B

U.S.

Video Games Consoles and Accessories

33

1.0B

Brazil

Search Engines

34

QQ.com

981.3M

China

News and Media

35

Microsoftonline.com

968.9M

Unknown

Programming and Developer Software

36

957.1M

U.S.

Marketplace

37

Msn.com

885.4M

U.S.

News and Media

38

839.8M

Japan

News and Media

39

Duckduckgo.com

819.4M

U.S.

Search Engines

40

Ok.ru

764.9M

Russia

Social Networks and Online Communities

41

Walmart.com

718.6M

U.S.

Marketplace

42

Bilibili.com

686.0M

China

Animation and Comics

43

Tiktok.com

663.2M

China

Social Networks and Online Communities

44

Paypal.com

657.2M

U.S.

Financial Planning and Management

45

Google.de

624.5M

Germany

Search Engines

46

619.2M

Japan

Marketplace

47

Aliexpress.com

611.0M

China

Marketplace

48

Amazon.de

608.8M

Germany

Marketplace

49

593.4M

Japan

Marketplace

50

579.7M

United Kingdom

Marketplace

Article Source

Visual capitalist

DON'T MISS OUT!
Public Relations + intelligence
Invalid email address

You may also like

Leave a reply

Your email address will not be published.