When Cherry Eromosele started her marketing career over 15 years ago as a junior marketing executive in Guinness, she never imagined that she will one day become the Executive Vice President of one of Africa’s largest players in the payment ecosystem.
That day has come as Cherry has resumed her new role as Executive Vice President (EVP) for Marketing & Communications across the Interswitch Group, spanning Africa and emerging expansion markets.
Interswitch’s broad network and robust payments platform have been instrumental to the development of the Nigerian payments ecosystem. This has provided Interswitch with credibility to expand across Africa.
Today, Interswitch is a leading player with critical mass in Africa’s rapidly developing financial ecosystem and is active across the payments value chain, providing a full suite of omni-channel payment solutions.
In a special statement, Cherry remarked: “I am excited to be taking on this new position. Hats off to the real MVPs, my formidable Interswitch Marcomms family (past and present) whose dedication, talent, and passion continue to shine through. We’ll continue to achieve amazing things together!”
“If I have seen farther, it is because I have stood on the shoulders of giants. I’m also thankful to those who have mentored and shaped my career outlook over the years.
As we continue our quest at Interswitch Group to inspire Africa to greatness through innovation, value-creation, and excellence, I couldn’t be more thrilled to start this exciting chapter. I can’t wait to see what the future holds.”
In her new office, she will be providing leadership and direction as well as inspiring the marketing & corporate communications teams. This will be done across all Interswitch operations in Africa with focus on executing dynamic marketing, communications & stakeholder engagement programs, and initiatives that are geared towards achieving key objectives of maintaining and enhancing brand awareness.
She will be responsible for the development and institutionalisation of sound and sustainable processes that help facilitate the realisation of Interswitch’s brand, marketing, and communications objectives, whilst providing strategic marketing counsel to the Board/C-level & Business Leadership.
For Cherry, the best is yet to come. Stay tuned!
By Blessing Iyere