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Overused words in press releases, blogs and marketing copy: Avoid them if you can

51 Overused PR words in press releases

Predictable or over-familiar [1] is the word that can best describe “new,” “unique,” “new normal” and all the 51 words and phrases on the list below. These words and phrases pop up so much that they tend to lose their value, impact and meaning in press releases, blogs and other business content platforms.

51 overused PR words

Avoiding stale [2], overused words and phrases in press releases and other copy will remain a perpetual challenge for PR and marketing professionals in Nigeria and around the world. Here’s the list of the top 50 + 1 most overused words:

  1. First
  2. Announced
  3. Authentic
  4. Award-winning
  5. New normal
  6. Natural
  7. Cutting edge
  8. Exciting
  9. Exclusive
  10. Groundbreaking
  11. Impact/impactful
  12. Improved
  13. Innovative
  14. Launched
  15. Leader/leading
  16. Leverage
  17. Next generation
  18. New
  19. Proactive
  20. Proud to announce
  21. Revolutionary
  22. Solution
  23. State of the art
  24. Unprecedented
  25. Up and coming
  26. Unique
  27. Mobile
  28. Professional
  29. Most
  30. Current
  31. Real
  32. Average
  33. Large
  34. Effective
  35. Significant
  36. Key
  37. Outstanding
  38. Strategic
  39. Advanced
  40. Popular
  41. Data-driven
  42. World class
  43. Visionary
  44. Expertise
  45. Holistic
  46. Best of breed
  47. Award winning
  48. Extensive
  49. Dynamic
  50. Top
  51. Guarantee

Your words matter

Article Sources

Article Sources
1 PR News
2 Marketing Profs
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