Overused words in press releases, blogs and marketing copy: Avoid them if you can

Predictable or over-familiar ^[1] is the word that can best describe “new,” “unique,” “new normal” and all the 51 words and phrases on the list below. These words and phrases pop up so much that they tend to lose their value, impact and meaning in press releases, blogs and other business content platforms.

Avoiding stale ^[2], overused words and phrases in press releases and other copy will remain a perpetual challenge for PR and marketing professionals in Nigeria and around the world. Here’s the list of the top 50 + 1 most overused words:

1. First
2. Announced
3. Authentic
4. Award-winning
5. New normal
6. Natural
7. Cutting edge
8. Exciting
9. Exclusive
10. Groundbreaking
11. Impact/impactful
12. Improved
13. Innovative
14. Launched
15. Leader/leading
16. Leverage
17. Next generation
18. New
19. Proactive
20. Proud to announce
21. Revolutionary
22. Solution
23. State of the art
24. Unprecedented
25. Up and coming
26. Unique
27. Mobile
28. Professional
29. Most
30. Current
31. Real
32. Average
33. Large
34. Effective
35. Significant
36. Key
37. Outstanding
38. Strategic
39. Advanced
40. Popular
41. Data-driven
42. World class
43. Visionary
44. Expertise
45. Holistic
46. Best of breed
47. Award winning
48. Extensive
49. Dynamic
50. Top
51. Guarantee

Your words matter