Top 100 Banks in the world on Instagram: Nigeria and India ahead
Nigerian banks are reaping the benefits of using Public Relations and social media to amplify their brand messages. The latest release of top100 banks on Instagram, shows five Nigerian banks in the top 10. Three Indian banks are also in the top bracket.
The global ranking of the top 100 banks on Instagram was based on their number of followers.
Instagram top 100 banks
| # | Bank | Area | Instagram Followers | Instagram Posts |
| 1 | State Bank of India | IN | 2,100,000 | 6,235 |
| 2 | FirstBank | NIG | 847,000 | 10,092 |
| 3 | GT Bank | NIG | 742,000 | 8,707 |
| 4 | Zenith Bank | NIG | 526,000 | 10,862 |
| 5 | Yes | IN | 495,000 | 681 |
| 6 | Access | NIG | 471,000 | 6,044 |
| 7 | United Bank for Africa | NIG | 369,000 | 4,922 |
| 8 | HDFC | IN | 293,000 | 1,116 |
| 9 | ICICI | IN | 275,000 | 697 |
| 10 | Chase | USA | 213,000 | 1,056 |
| 11 | Bank of Baroda | IND | 195,000 | 2,358 |
| 12 | Goldman Sachs | USA | 190,000 | 404 |
| 13 | Axis | IN | 185,000 | 560 |
| 14 | BofA | USA | 181,000 | 967 |
| 15 | First City Monument | NIG | 165,000 | 4,592 |
| 16 | Fidelity | NIG | 157,000 | 3,918 |
| 17 | Kotak Mahindra | IN | 148,000 | 477 |
| 18 | Maybank | MAL | 140,000 | 3,039 |
| 19 | Stanbic IBTC | NIG | 133,000 | 7,580 |
| 20 | USAA | USA | 132,000 | 1,039 |
| 21 | Emirates NBD | UAE | 118,000 | 1,564 |
| 22 | Sterling | NIG | 116,000 | 5,354 |
| 23 | Union (Nigeria) | NIG | 115,000 | 4,901 |
| 24 | NCB | JAM | 110,000 | 7,469 |
| 25 | Wells Fargo | USA | 107,000 | 359 |
| 26 | Meezan | PAK | 96,400 | 2,587 |
| 27 | Capital One | USA | 95,200 | 649 |
| 28 | UBS | UK | 88,700 | 1,199 |
| 29 | Wema | NIG | 84,400 | 4,399 |
| 30 | Citi | USA | 76,500 | 714 |
| 31 | JN Bank | JAM | 72,800 | 5,213 |
| 32 | CIMB | MAL | 71,800 | 1,061 |
| 33 | HBL | PAK | 71,500 | 1,423 |
| 34 | Ecobank | NIG | 63,500 | 3,542 |
| 35 | Co-operative Bank | KEN | 60,100 | 2,016 |
| 36 | IndusInd | IND | 57,800 | 1,408 |
| 37 | Polaris | NIG | 56,600 | 1,041 |
| 38 | RBL Bank | IN | 56,400 | 1,582 |
| 39 | RBC | CAN | 54,500 | 805 |
| 40 | Standard Chartered | UK | 54,100 | 383 |
| 41 | Capitec | SA | 53,300 | 234 |
| 42 | TD Bank (Canada) | CAN | 50,900 | 645 |
| 43 | Scotiabank | CAN | 48,400 | 1,363 |
| 44 | UBL | PAK | 47,600 | 2,534 |
| 45 | KCB | KEN | 47,200 | 698 |
| 46 | HSBC | UK | 46,300 | 113 |
| 47 | JMMB | JAM | 46,100 | 3,863 |
| 48 | GCB | GHA | 45,100 | 4,448 |
| 49 | Deutsche | GER | 44,600 | 699 |
| 50 | Standard | SA | 44,100 | 621 |
| 51 | FNB | SA | 41,700 | 1,099 |
| 52 | Barclays | UK | 38,200 | 302 |
| 53 | TD Bank (US) | USA | 35,600 | 736 |
| 54 | CIBC | CAN | 34,700 | 660 |
| 55 | Mashreq | UAE | 34,100 | 2,126 |
| 56 | Nedbank | SA | 34,000 | 2,435 |
| 57 | Heritage | NIG | 32,400 | 4,064 |
| 58 | Commonwealth | AUS | 32,200 | 220 |
| 59 | Equity | KEN | 32,100 | 509 |
| 60 | FAB | UAE | 29,100 | 933 |
| 61 | Bank of the Philippine Islands | PHI | 28,200 | 123 |
| 62 | Ally | USA | 27,900 | 169 |
| 63 | Access | GHA | 27,700 | 2,281 |
| 64 | US Bank | USA | 27,100 | 747 |
| 65 | RAKBANK | UAE | 27,000 | 428 |
| 66 | DBS | SG | 26,300 | 1,233 |
| 67 | Unity | NIG | 26,000 | 2,199 |
| 68 | NetSpend | USA | 25,500 | 582 |
| 69 | UOB | SGP | 24,900 | 383 |
| 70 | Absa | SA | 23,900 | 631 |
| 71 | Security | PHI | 23,600 | 1,402 |
| 72 | Stanbic | UGA | 23,300 | 859 |
| 73 | ANZ | AUS | 23,100 | 616 |
| 74 | Citizens | USA | 21,800 | 1,050 |
| 75 | Federal | IN | 21,500 | 1,358 |
| 76 | Seylan | LKA | 21,000 | 1,491 |
| 77 | Investec | SA | 20,800 | 633 |
| 78 | PNC | USA | 20,600 | 336 |
| 79 | Natwest | UK | 20,300 | 414 |
| 80 | Bank of Hawaii | USA | 19,500 | 2,403 |
| 81 | Bank of Montreal | CAN | 19,300 | 577 |
| 82 | Bank of Ireland | IE | 18,300 | 316 |
| 83 | Westpac | AUS | 18,200 | 520 |
| 84 | Absa | KEN | 17,400 | 1,571 |
| 85 | IDBI | IN | 16,400 | 1,813 |
| 86 | NAB | AUS | 14,500 | 101 |
| 87 | Bank of Maldives | MDV | 14,000 | 1,211 |
| 88 | Tangerine | CAN | 14,000 | 558 |
| 89 | Virgin Money | UK | 13,900 | 611 |
| 90 | ANZ | NZ | 11,900 | 465 |
| 91 | GoBank | USA | 11,600 | 1,528 |
| 92 | Hong Leong | MAL | 11,600 | 213 |
| 93 | Umpqua | USA | 11,500 | 4,902 |
| 94 | OCBC | MAL | 11,300 | 643 |
| 95 | Allied Irish Bank | IE | 10,400 | 226 |
| 96 | Bank Newport | USA | 10,300 | 305 |
| 97 | PC Financial | CAN | 10,300 | 281 |
| 98 | ASB | NZ | 10,100 | 1,163 |
| 99 | Bank of the West | USA | 10,100 | 618 |
| 100 | RBS | UK | 10,100 | 112 |
Tips to boost your Instagram reach
How do you stand out in a sea of more than one billion Instagram users? Try these 7 tips to boost your Instagram reach:
- Time your postings: Make sure you’re posting when the majority of your audience is online.
- Add videos: On average, videos receive more than twice the amount of comments than photos.
- Contests and questions: Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts.
- Tell Instagram stories: This allows you to stay on top of your followers’ feed and grab more of their attention.
- Go live on Instagram: When you use live video, you will appear right at the front of the Stories feed.
- Use the right hashtags
- Use the right keywords: including relevant keywords in post captions can help with boosting visibility.
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