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Top 100 Banks in the world on Instagram: Nigeria and India ahead

Top 100 Banks in the world on Instagram

Nigerian banks are reaping the benefits of using Public Relations and social media to amplify their brand messages. The latest release of top100 banks on Instagram, shows five Nigerian banks in the top 10. Three Indian banks are also in the top bracket.

The global ranking of the top 100 banks on Instagram was based on their number of followers.

Instagram top 100 banks

# Bank Area Instagram Followers Instagram Posts
1 State Bank of India IN 2,100,000 6,235
2 FirstBank NIG 847,000 10,092
3 GT Bank NIG 742,000 8,707
4 Zenith Bank NIG 526,000 10,862
5 Yes IN 495,000 681
6 Access NIG 471,000 6,044
7 United Bank for Africa NIG 369,000 4,922
8 HDFC IN 293,000 1,116
9 ICICI IN 275,000 697
10 Chase USA 213,000 1,056
11 Bank of Baroda IND 195,000 2,358
12 Goldman Sachs USA 190,000 404
13 Axis IN 185,000 560
14 BofA USA 181,000 967
15 First City Monument NIG 165,000 4,592
16 Fidelity NIG 157,000 3,918
17 Kotak Mahindra IN 148,000 477
18 Maybank MAL 140,000 3,039
19 Stanbic IBTC NIG 133,000 7,580
20 USAA USA 132,000 1,039
21 Emirates NBD UAE 118,000 1,564
22 Sterling NIG 116,000 5,354
23 Union (Nigeria) NIG 115,000 4,901
24 NCB JAM 110,000 7,469
25 Wells Fargo USA 107,000 359
26 Meezan PAK 96,400 2,587
27 Capital One USA 95,200 649
28 UBS UK 88,700 1,199
29 Wema NIG 84,400 4,399
30 Citi USA 76,500 714
31 JN Bank JAM 72,800 5,213
32 CIMB MAL 71,800 1,061
33 HBL PAK 71,500 1,423
34 Ecobank NIG 63,500 3,542
35 Co-operative Bank KEN 60,100 2,016
36 IndusInd IND 57,800 1,408
37 Polaris NIG 56,600 1,041
38 RBL Bank IN 56,400 1,582
39 RBC CAN 54,500 805
40 Standard Chartered UK 54,100 383
41 Capitec SA 53,300 234
42 TD Bank (Canada) CAN 50,900 645
43 Scotiabank CAN 48,400 1,363
44 UBL PAK 47,600 2,534
45 KCB KEN 47,200 698
46 HSBC UK 46,300 113
47 JMMB JAM 46,100 3,863
48 GCB GHA 45,100 4,448
49 Deutsche GER 44,600 699
50 Standard SA 44,100 621
51 FNB SA 41,700 1,099
52 Barclays UK 38,200 302
53 TD Bank (US) USA 35,600 736
54 CIBC CAN 34,700 660
55 Mashreq UAE 34,100 2,126
56 Nedbank SA 34,000 2,435
57 Heritage NIG 32,400 4,064
58 Commonwealth AUS 32,200 220
59 Equity KEN 32,100 509
60 FAB UAE 29,100 933
61 Bank of the Philippine Islands PHI 28,200 123
62 Ally USA 27,900 169
63 Access GHA 27,700 2,281
64 US Bank USA 27,100 747
65 RAKBANK UAE 27,000 428
66 DBS SG 26,300 1,233
67 Unity NIG 26,000 2,199
68 NetSpend USA 25,500 582
69 UOB SGP 24,900 383
70 Absa SA 23,900 631
71 Security PHI 23,600 1,402
72 Stanbic UGA 23,300 859
73 ANZ AUS 23,100 616
74 Citizens USA 21,800 1,050
75 Federal IN 21,500 1,358
76 Seylan LKA 21,000 1,491
77 Investec SA 20,800 633
78 PNC USA 20,600 336
79 Natwest UK 20,300 414
80 Bank of Hawaii USA 19,500 2,403
81 Bank of Montreal CAN 19,300 577
82 Bank of Ireland IE 18,300 316
83 Westpac AUS 18,200 520
84 Absa KEN 17,400 1,571
85 IDBI IN 16,400 1,813
86 NAB AUS 14,500 101
87 Bank of Maldives MDV 14,000 1,211
88 Tangerine CAN 14,000 558
89 Virgin Money UK 13,900 611
90 ANZ NZ 11,900 465
91 GoBank USA 11,600 1,528
92 Hong Leong MAL 11,600 213
93 Umpqua USA 11,500 4,902
94 OCBC MAL 11,300 643
95 Allied Irish Bank IE 10,400 226
96 Bank Newport USA 10,300 305
97 PC Financial CAN 10,300 281
98 ASB NZ 10,100 1,163
99 Bank of the West USA 10,100 618
100 RBS UK 10,100 112

Tips to boost your Instagram reach

Top 100 Banks in the world on Instagram

How do you stand out in a sea of more than one billion Instagram users? Try these 7 tips to boost your Instagram reach:

  1. Time your postings: Make sure you’re posting when the majority of your audience is online.
  2. Add videos: On average, videos receive more than twice the amount of comments than photos.
  3. Contests and questions: Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts.
  4. Tell Instagram stories: This allows you to stay on top of your followers’ feed and grab more of their attention.
  5. Go live on Instagram: When you use live video, you will appear right at the front of the Stories feed.
  6. Use the right hashtags
  7. Use the right keywords: including relevant keywords in post captions can help with boosting visibility.

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