Why do over 70% of press releases sent to the media end up in the trash box? It’s because the press releases are either poorly written or are irrelevant. Here are some do’s and don’ts of press release writing to help you get your message across more effectively:
- Do make sure your press release is newsworthy.
- Do keep your press release short and to the point.
- Do include all the necessary information, such as date, time, location, and contact information.
- Do use a catchy headline that sums up the main point of the press release.
- Do use quotes from relevant sources to add credibility to the release.
- Do format your press release in a clear and easy-to-read manner.
- Do include a clear call to action for readers to take the next step.
- Do nurture your relationship with the media, so your press releases are more warmly received
- Don’t use jargon or technical language that the general public may not understand.
- Don’t include irrelevant information or too many details.
- Don’t use overly promotional language, such as “revolutionary” or “groundbreaking.”
- Don’t include hyperbolic or exaggerated claims.
- Don’t forget to proofread your press release for errors.
- Don’t send the press release to journalists who are not interested in the topic.
- Don’t forget to say thank you when the media runs your press release
In conclusion, writing a press release that will get noticed by the media requires a strategic approach. By following the dos and don’ts outlined above, public relations professionals can increase the chances of their press releases being picked up by journalists.