IBB Golf and Country Club Abuja, the most prestigious golf club in Africa, is using public relations and strategic media placement to redefine the branding of golf in Nigeria. It has just just launched a historic campaign on CNN.
The promotional and educational campaign which will be the first of its kind is aimed at promoting golf, sportsmanship, the spirit of unity among enthusiasts and the potential of Nigeria emerging as a top golf nation.
This groundbreaking IBB Golf Club campaign, running from November to December on peak time evening spots will also specially highlight the 2023 Independence Golf Tournament.
This Independence golf event set an all-time record in attendance, atmosphere, sponsorship, executive presence, community engagement, and the grand car prize from PAN Nigeria.
The high profile headline sponsors were PAN Nigeria, Access Bank, BUA Group, Glenfiddich, Sterling Bank, TAJ Bank and Hope PS Bank. Others were Landmark Africa, Waltersmith, Premium Pension, Stanbic IBTC, Golden Construction, MOUNA MO and Interglobal.
JSP Communications, “the luxury PR agency” was the official public relations and marketing agency of the IBB Golf Club
IBB Golf Club words and action
The 2023 IBB Golf Club event featured a historic special golf exhibition by the Director General of the National Council for Arts and Culture (NCAC) and the President, of Nigeria Golf Federation (NGF), Otunba Olusegun Runsewe.
Otunba Runsewe remarked “IBB Golf Club is taking Nigerian golf to where it’s never been before. Lasting change and impact is made when talk is backed up with action. This is what we are seeing at IBB Golf Club.”
The special CNN campaign is designed to further elevate the profile of the IBB Golf Club, showcase the world-class facilities it offers, and emphasize the importance of golf as a sport that transcends boundaries, and goes hand in hand with nature.
The CNN campaign will give a quick photo panorama of the IBB Golf Club, exploring the club’s history, world-class facilities, lush greens, breathtaking surroundings and natural habitat which is also home to various mammals and captivating crocodiles.
Nigeria can produce the next Tiger Woods
The Captain of the IBB Golf, Dr Banjo Obaleye pointed out that: “The game of golf is growing in Nigeria. We have courses that can compete globally. Our fairways and greens are in impeccable shape and condition. You can come to Nigeria and do your business and also enjoy playing your golf here.
“We are also looking at youth development and grassroots promotion because golf is not just about elites. We are confident that maybe tomorrow, Nigerian can produce the next Tiger Woods.”
The Vice-Captain of the Club and Chairman of the Independence Cup Organizing Committee, Mr Ibrahim Babayo also emphasized that “we are taking this golf beyond just play the game. We are looking at how we can improve our social capital and at the same time, how we can improve tourism.
“The potential of Golf tourism is over $19 million. We are excited to be at the centre of history and rewriting the story of golf in Nigeria.
The CNN feature on the IBB Golf Club rounds up with a powerful tip by the Tournament champion and winner of the PAN Nigeria car, Joe Poromo: “You never know when it’s your day. So anytime you show up on the golf course, keep your head down and play against the course. Greatness could just be a shot away.”