How to stop your PR and business emails from going to spam or junk

Did you know that nearly 85% of all emails are spam? That translates into an average daily volume of 122.33 billion messages globally.

Unfortunately, many legitimate public relations and business emails also land in the spam / junk folder instead of the inbox.

How can you prevent your carefully worded emails and public relations campaigns from going into spam or junk? Here are some tips that can help your emails arrive safely.

1. Send business emails from your own domain, not yahoo

It’s perfectly fine to send emails to your friend or colleague from domains like @gmail.com, @yahoo.com, @hotmail.com, etc. However, when it comes to bulk email delivery, and business emails, it is not a good idea.

To prevent emails and public relations messages from going to spam, you should always send your newsletters and business emails from your own domain email that matches your website domain name.

2. Avoid spam trigger words

This is the biggest reason why some emails and public relations messages go into the spam folder. While there are no magic keywords to improve your email delivery, you can limit the use of risky words to reduce the chance of emails going to spam.

Some of the spam trigger words you should avoid are: guarantee, congratulations, winner, great offer, order now, win millions, ETC

We have a comprehensive list of trigger words that could send your emails to spam.

3. Creative but clean subject line

Your email subject line is crucial for your open rate, but it’s also an important part of reducing the chances of your emails and public relations messages going into spam.

People can take a quick look at your subject line and decide to mark it as spam. That’s why we advise you to put some thought into your subject line. You should avoid all caps, fishy phrases, and excessive use of exclamation marks on your subject line.

4. Have a clear sender address

Your sender address is what appears in the “From” field when someone looks at your email. If you have a sender address full of random characters or that just sounds suspicious, you run the risk of your email and public relations messages getting flagged as spam.

For this reason, stick to either a person’s name or your company name. Not only is this helpful for keeping you out of spam, but it’s also more personal and professional than a string of random characters, which people have come to associate with automatic emails.

5. Clean your email list regularly

The most effective way to optimize your email deliverability is to keep a healthy email list made up of valid and engaged subscribers. This also helps you reduce the number of emails and public relations campaigns going into spam.

6. Avoid Capitalization

Capitalization is like shouting. Emails with subject lines in uppercase look unprofessional and will most likely annoy your subscribers. This will probably result in them marking your emails and public relations campaigns as spam.

You can capitalize the first letters of words, or perhaps one word you feel should be emphasized, but not more.

7. Make your emails more engaging

The more people who open and engage with your email campaign, the better your sender reputation. It also reduces the chance of your emails and public relations campaigns going into spam.

40 spam email trigger words to avoid

Avoid spam words that create unnecessary urgency and make exaggerated claims, especially on the subject line. With all of the above in mind, here’s the list of trigger words that could send your emails and public relations or political campaigns into spam

1. 100% free
2. Act now
3. Apply now
4. Be your own boss
5. Best price ever
6. Big bucks
7. Billions
8. Become a member
9. Call now
10. Click here
11. Dear friend
12. Do it today
13. Don’t delete
14. Exclusive deal
15. Fast cash
16. Get it now
17. Important information regarding
18. Information you requested
19. Join millions
20. Limited time
21. Millions of dollars
22. New customers only
23. No gimmicks
24. No strings attached
25. Not spam
26. Order now
27. Once in a lifetime
28. Please read
29. Pure profit
30. Risk-free
31. Satisfaction guaranteed
32. Save big money
33. See for yourself
34. This isn’t a scam
35. This won’t last
36. What are you waiting for?
37. While supplies last
38. Will not believe your eyes
39. You are a winner
40. Very urgent

Article Sources:

Datapot

Mailer Lite

Business insider