The pleasure from YouTube popularity is magical and highly desired. The global audience for YouTube videos has exploded with the pandemic, and video superstars have emerged overnight. However, creating a successful or popular YouTube channel for the 2.1 billion users worldwide is not as easy as it seems. Here are some practical tips to help you grow your YouTube channel.
12 tactics for gaining more YouTube viewers
- Hook your audience from the start
Content will always be king. How you hook viewers depends on you and your content. If a video features a project of any kind, show the end result first. A stunning result makes people more interested to see how you achieved it.
Stories are another way to win viewers’ interest. People are hardwired for stories. When you start your video with a story, people will naturally want to stick around to see what happens.
- Post on YouTube multiple times per week
If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Creating a ton of content in the beginning on similar topics will also help your channel perform well in the algorithm. But remember quality is more important than quantity.
- Keep titles short
Don’t you love Jennifer’s Diary, Success Secrets, Brother Shaggi and other such popular YouTube video channels?
The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last.
Keep it short and sweet, preferably no more than 60 characters.
- Choose Google-friendly keywords
A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for.
People don’t just look for videos on YouTube; they use Google too. And Google now prioritizes video over other content for many searches.
There’s no set rule for which keywords will help your YouTube video rank well. But just be keywords- conscious.
- Offer real value
This may seem obvious, but it’s still worth saying. Great content is the best way to keep viewers engaged—and the most effective way to rank well in YouTube search. That’s because YouTube’s ranking system prioritizes the viewer’s experience.
Before you post any video, ask yourself:
- What problem does this video solve?
- Is it entertaining or specially informative?
- Will it improve viewers’ lives in any way?
- Create high-quality videos
Poor video quality can undermine even the best content. So make sure your content looks professional before you post it. Use a decent camera, do a soundcheck before recording, and learn some basic editing skills.
- Interact with your audience
Real engagement doesn’t end at content creation. The most successful YouTubers constantly monitor and interact with their audience.
- Cross-promote your channel
Reach out to audiences outside of YouTube to build a community around your channel. Find ways to incorporate videos into your blog, email newsletter, and other social media accounts.
- Take advantage of the holidays
Win some extra eyeballs by anticipating what people are looking for. Use holidays, popular movies, and trends as opportunities to post relevant content.
- Post teasers on your TikTok
TikTok is taking the world by storm but the video-sharing app’s 3-minute maximum can’t compare to YouTube’s limit—15 minutes for non-verified users and up to 12 hours for verified users.
You can use TikTok to promote your YouTube by posting a teaser-type of your YouTube video.
- Promote your videos in a YouTube Community post
In order to get the Youtube Community tab on your channel, you also need a certain number of subscribers—but unlike the 100k required for verification, only 1000 subscribers are needed for Community access.
Your Youtube Community tab has a feed that looks similar to Facebook or Twitter, where you can post video announcements, polls, questions, and other media for your audience.
- Stay fresh and well informed
Staying fresh and well informed will also help to make your YouTube channel more popular. This entails staying up with the latest news about your niche and peers. Keeping up with the happenings around your industry (including the competition) can help you to make relevant and fresh content for your viewers.
Watch for breaking news, pop-culture and social media trends (Oga at the top, Bianca / Will Smith famous slaps, Sterling Bank and Agege bread message ETC) and jump on the bandwagon as soon as you notice something massively popular. But give it your own spin.
Remember to be patient
Getting a lot of views on YouTube takes time. But with consistency, creativity and perhaps a bit of luck, you can create a mega successful YouTube channel and get viewers coming back for more.
There are many spectacular YouTube success stories. Nigeria’s Mark Angel Comedy now has over 8.2 million subscribers with almost 2 billion views. Family the honest comedy has almost 3 billion video views, The most-subscribed YouTube channel in the world is T-Series, an Indian company with over 208 million subscribers, while the world’s most watched video is “Baby Shark Dance” which currently has 10.41 billion lifetime views on YouTube.
Don’t be intimidated or go green with envy at these huge numbers.
Use these 12 tips to also grow your own YouTube channel to make it more popular and get more views.