Have you ever heard of the rule of 7 in marketing? It’s a simple but powerful principle that can help you increase your public relations conversions and brand awareness.

What is the rule of 7?

The rule of 7 states that a potential customer must interact with your brand at least 7 times before they are ready to buy from you. An interaction can be anything that exposes your brand name, logo, message, or offer to your target audience.

Applying the Rule of 7 to PR

You can create amazing campaigns for your clients and achieve spectacular public relations results by applying the Rule of 7 in the following ways;

a) Consistent Messaging

To effectively apply the Rule of 7 in PR, it is essential to ensure your messaging remains consistent across various communication channels.

Whether it’s a press release, social media posts, or interviews, maintaining a cohesive brand voice and core message helps reinforce your brand identity and facilitates recognition.

b) Strategic Media Placements

Utilize a diverse range of media outlets to reach your target audience. In PR, securing placements in respected publications, online platforms, and broadcast media can significantly enhance your brand’s visibility.

By leveraging different channels and platforms, you can increase the frequency of exposure, aligning with the Rule of 7.

c) Thought Leadership

Establishing yourself or your organization as a thought leader in your industry can be a powerful way to leverage the Rule of 7.

By consistently sharing valuable insights, expert opinions, and industry trends through guest articles, interviews, and speaking engagements, you can position your brand as a trusted authority, generating repeated exposure and engagement.

d) Influencer Partnerships

Collaborating with influencers or industry experts who align with your brand values can amplify your PR efforts. By leveraging their existing audience and credibility, you can extend your reach and increase the number of touchpoints between your brand and potential customers, further reinforcing the Rule of 7.

e) Integrated Communication Strategy

Integrate your PR efforts with other marketing channels to maximize the impact of the Rule of 7. Coordinate messaging across social media, email marketing campaigns, and other advertising initiatives to ensure a consistent brand experience at every touchpoint.

f) Maximize all touchpoints

Consider all points of engagement and utilize them creatively. These include:

– A social media post

– A blog post

– A podcast episode

– A video

– A webinar

– A newsletter

– A press release

– A testimonial

– A referral

– A billboard

– A flyer

– A coupon

– A free trial

– A demo

– A consultation

Now you know

Remember, the Rule of 7 is not a rigid formula but a guiding principle that emphasizes the importance of repetition and consistency. By strategically applying this rule to your PR campaigns, you can enhance your brand’s visibility, influence, and ultimately, your bottom line.

References

Forbes

Brafton

Indeed