Case Studies

Do not ride UBER!

At the beginning of the worldwide Covid-19 lockdowns, Uber decided to join many companies urging people to stay home. 

In their Thank You For Not Riding Campaign [1] Uber thanked their customers for not using their services unnecessarily at the moment with a simple message: “ Stay home for everyone who can’t.”

The Uber Stop Moving urged riders to help save lives and end this virus by staying home. The message of this campaign was pretty simple and single-minded: Stop moving,” said Uber’s VP of global marketing 

A company that moves people, asking you not to move is pretty cool and unusual. 

Along with the campaign, Uber committed to providing 10 million free rides and food deliveries to healthcare workers, senior citizens, and all those in need in these challenging times.

The PR lessons 

Do not ride UBER

1. Go beyond tokenism

“To do good and communicate, forget not.” Uber did not just run a clever global campaign, they backed it up with action (10 million free rides) that went beyond mere tokens. 

Too many companies are more focused at what media coverage they will get and less attention on what they are giving back. 

The banks and oil companies in Nigeria used to be guilty of this. They give an inch and they publicize it for miles.

2. Make emotional connections

Do not ride UBER

This campaign had a strong emotional appeal and connected with the public sentiments. 

3. Be creative 

PR professionals must always remember that creative PR not only earns great media coverage, it also commands clients’ respect. 

Uber, pressure and Nigeria 

Do not ride UBER

Uber in Nigeria and indeed in many other parts of the world is in a paradoxical crossroad.

Customers are saying Uber fares are now too high. The drivers say they are paid too low. The balancing act of appeasing price-sensitive riders and still appeal to high pressured drivers will remain a head-scratcher for Uber for quite a while.

The role of PR as always is to keep the flow of communication going and ensure growing mutual understanding between the brand and its publics.

Article Sources

Article Sources
1 WK
Don't miss out!
Intelligence in your box
Invalid email address

You may also like

6 Comments

  1. That is the fitting weblog for anyone who needs to seek out out about this topic. You understand a lot its virtually arduous to argue with you (not that I actually would need…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just nice!

  2. Hi there, You’ve done an incredible job. I will certainly digg it and personally suggest to my friends. I’m sure they will be benefited from this website.

  3. Thank you very much for finding the contents of our site useful. All information provided is open for use.

  4. I think this is one of the most significant information for me. And i am glad reading your article. But want to remark on some general things, The web site style is great, the articles is really nice : D. Good job, cheers

  5. That is the precise weblog for anyone who needs to search out out about this topic. You realize a lot its almost hard to argue with you (not that I really would want…HaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Great stuff, simply great!

  6. Hiya, I am really glad I’ve found this info. Today bloggers publish only about gossips and web and this is actually annoying. A good blog with interesting content, that is what I need. Thank you for keeping this website, I’ll be visiting it. Do you do newsletters? Cant find it.

Leave a reply

Your email address will not be published.