Cadbury’s top PR gun rolls out “The Talent Coach”

Cadbury’s top PR gun rolls out “The Talent Coach”

Dr. Fred Mordi, author, journalist and Cadbury Nigeria’s head of corporate communications, has just released his latest book aptly titled: “The Talent Coach.”

The Talent Coach is a tour de force that adds a new perspective to the nature versus nurture debate, and also symbolizes the growing intellectual depth of public relations professionals around the world.

The 206-page novel belongs to the fiction genre and is divided into a prologue, 12 fascinating topics with striking quotes, and an epilogue.

There is also a critical self-assessment workbook at the end to help readers carry out an in-depth self evaluation and get a clearer road map of how to become better versions of themselves.

Published by New Africa Book Publishers (NABP), The Talent Coach is the compelling story of Dr. Joe Jordan, one of the world’s leading experts on talent. He is highly sought after by many high-profile clients that include CEOs of Fortune 500 Companies, heads of state, and athletes.

The tall handsome African-American, who is often mistaken for a Hollywood movie star, visited Nigeria recently, on the invitation of a leading new generation bank.

While in the country, the celebrated orator and best-selling author, who is often described as a walking encyclopedia of knowledge, met with Nigerians from all walks of life.

As he had done in the 62 other countries across all the continents of the world that he had visited, Dr. Jordan helped many Nigerians to re (discover) their hidden talents, and taught them how to mine their natural endowments to become successful in life, using the 12 principles that he had carefully curated.

The Talent Coach debunks the myth that talent is exclusive to a select few. Exploring the intricate relationship between nature and nurture, Dr. Jordan expertly guides readers on a journey of self- realisation and shows them how to unleash their innate potential.

In the first topic, “Everybody Has Talent,” he emphasises the universality of talent while the second topic “Nature or Nurture?” delves into the long-standing debate surrounding the origin of talent.

Drawing from scientific studies and captivating real-life examples, he explores the complex interplay between genetics and the environment. He empowers readers to cultivate their talents effectively and encourages them to believe in their abilities.

The Talent Coach offers indispensable advice on the need to focus on one’s strengths and stay committed to a chosen path, in the next topic: “Remain in Your Field.”

He cites examples of actual people to prove that unwavering perseverance can lead to extraordinary achievements, and draws attention to the importance of locational leverage—his own coinage.

In “the Icarus Paradox” Dr. Jordan warns of the dangers of complacency and hubris, advising readers to strike a delicate balance between ambition and caution.

This is backed up by “Practice Makes Perfect,” where the author highlights the undeniable role of deliberate practice in honing talent, while “Dealing With the Impostor Syndrome,” equips readers with the tools to overcome self-doubt and embrace their accomplishments with confidence.

The Talent Coach has received rave reviews and endorsements from acclaimed experts.

The book will be available in all major bookstores and on Amazon

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