Emirates, the world’s fastest-growing airline has posted a record profit of over $3 billion, despite its absence from Nigeria. Emirates’ strong branding and public relations efforts have contributed to this runaway success.
Here are 5 ways Emirates Airlines uses public relations and branding to grow its market share in a blue ocean strategy
Iconic sponsorships and partnerships
Emirates Airlines has established an impressive portfolio of high-profile sponsorships and partnerships that have significantly contributed to its brand visibility.
Emirates is the official sponsor of prestigious football clubs like Arsenal FC and Real Madrid CF, allowing the brand to reach millions of fans worldwide.
The airline’s involvement in major sporting events such as the FIFA World Cup and Formula 1 races further reinforces its brand presence.
Strong visual identity
Emirates Airlines has a distinctive and instantly recognizable brand identity, reinforced by consistent branding across all touchpoints.
From its iconic logo featuring the symbol of the United Arab Emirates, the Emirates name, and the elegant Arabic calligraphy, to its vibrant and luxurious cabin interiors, the airline’s visual identity creates a lasting impression.
The use of warm tones, luxurious gold accents, and spacious cabins conveys a sense of opulence and comfort that aligns with the brand’s promise of a premium travel experience.
Passengers onboard with a window view now see the UAE flag colours painted on the wingtips facing the fuselage.
3. Media Relations and social media power
Emirates probably commands the highest share of industry voice, as a result of its captivating social media presence and consistent media relations programs
Strategic digital marketing
Recognizing the power of digital platforms, Emirates Airlines has embraced various digital marketing initiatives to connect with its target audience effectively.
Its strong online presence allows Emirates to showcase its brand story, highlight its latest offerings, and engage with travelers in real time, further reinforcing brand loyalty.
Cool advertising slogans
Emirates Airlines has consistently produced captivating advertising campaigns that resonate with viewers around the world. Its commercials often feature captivating storylines and emotionally engaging narratives.
Its current slogan, “Fly Better” builds on the appeal of the previous tagline, “Hello Tomorrow.”