The war of brands between Apple and Samsung is about to get fiercer, as Apple plans to unveil its latest iPhone 14 in September. This is closely on the heels of rival Samsung’s flagship foldable Galaxy Z Fold 4 launch.
The new iPhones will kick off a busy fall product season, which will also include multiple new Macs, low-end and high-end iPads, and three Apple Watch models.
Apple is updating its flagship product at a precarious time for the industry. Smartphone sales have begun to flag as consumers cope with inflation and a shaky economy.
But Apple appears to be faring better than its peers: The iPhone sold well last quarter, and the company has signaled to suppliers that it doesn’t foresee a dropoff in demand.
The standard iPhone 14 will look similar to the iPhone 13, though the company will eliminate the 5.4-inch “mini” version and add a model with a 6.7-inch screen. This will mark the first time Apple launches a non-Pro iPhone with a display of that size.
The company is planning bigger changes for the iPhone 14 Pro line. Apple will replace the front-facing camera cutout, known as the notch, with a pill-shaped hole for Face ID sensors and a hole-punch-sized area for the camera.
This will give users slightly more screen space. The company is also adding a faster chip to the iPhone 14 Pro. Apple, meanwhile, will retain the A15 chip from the iPhone 13 in the regular iPhone 14 models.
The most significant iPhone 14 Pro changes will be to the camera system, which will appear slightly larger to consumers. The Pro models will gain a 48-megapixel wide-angle camera alongside 12-megapixel ultrawide and telephoto sensors. Apple is also planning improvements to video recording and battery life.
For the latest Apple Watches, known as Series 8, Apple will add features for women’s health and a body-temperature sensor. The standard watch will look similar to the Series 7, but a new pro model will go after sportier consumers. It will have a larger display, rugged titanium case, new fitness tracking features and more battery life. The company also is planning a new Apple Watch SE, its low-cost smartwatch, with a faster chip.
Apple iPhone users and aspirants in Nigeria will also be eagerly looking forward to laying their hands on the latest iPhone 14.