500+ Power Words to use in headlines, resumes, and emails
Power words are certain words that copywriters and public relations people use that tend to draw an emotional response from the audience. These emotions range from curiosity and everything in between.
They can be used to increase clickthrough on ads, open rates in emails, and even response rates on job applications.
To help you find the best power words to use in your next PR article, headline, email subject or advert copy, we have compiled a list of the best power words below:
Action Words
Action words are great power words for resumes and other places where you want to describe what actions you took.
- Accelerated
- Accomplished
- Achieved
- Advised
- Analyzed
- Arranged
- Assembled
- Authored
- Brainstormed
- Capitalized
- Centralized
- Championed
- Communicated
- Conceptualized
- Constructed
- Created
- Curated
- Deciphered
- Delivered
- Designed
- Developed
- Diagramed
- Differentiated
- Directed
- Discerned
- Drafted
- Edited
- Empowered
- Enacted
- Endeavored
- Endorsed
- Enforced
- Ensured
- Established
- Exceeded
- Executed
- Expanded
- Finalized
- Forecasted
- Forged
- Fostered
- Founded
- Guided
- Handled
- Headed
- Identified
- Illustrated
- Imagined
- Implemented
- Improved
- Increased
- Influenced
- Initiated
- Instituted
- Integrated
- Intensified
- Leveraged
- Modeled
- Optimized
- Orchestrated
- Predicted
- Produced
- Proofread
- Published
- Reached
- Reconciled
- Reduced
- Renovated
- Replaced
- Researched
- Resolved
- Sharpened
- Shattered
- Simplified
- Sparked
- Spearheaded
- Steered
- Stimulated
- Storyboarded
- Strategized
- Supervised
- Surpassed
- Translated
- Visualized
- Volunteered
- Wrote
Emotion + Curiosity
Curiosity words are great for marketing where you are trying to get a customer to sign up or buy your product to fulfill their curiosity.
- Astonishing
- Banned
- Be the first
- Become an insider
- Behind the scenes
- Black market
- Blacklisted
- Censored
- Classified
- Concealed
- Confessions
- Confidential
- Controversial
- Cover-up
- Elusive
- Exciting
- Extraordinary
- Eye-opening
- Fascinating
- Forbidden
- Forgotten
- Hidden
- Hilarious
- Hush-hush
- Illusive
- Insider
- Intriguing
- Invitation only
- Members only
- Off the record
- Off-limits
- Outlawed
- Priceless
- Psycho
- Restricted
- Riveting
- Secrets
- Shh!
- Shocking
- Smuggled
- Sneak peek
- Stunning
- Supersecret
- Tempting
- Thought-provoking
- Thrilling
- Top secret
- Trade secret
- Unauthorized
- Unbelievable
- Uncharted
- Unconventional
- Under wraps
- Unexplored
- Unheard of
- Untold
- Withheld
- Zany
Emotion + Fear
Words of fear can be good for marketing if you’re trying to scare a customer into purchasing your product. They are also good words to use in newspaper headlines.
- Agony
- Annihilate
- Apocalypse
- Armageddon
- Backlash
- Bumbling
- Catastrophe
- Collapse
- Crazy
- Crisis
- Danger
- Dangerous
- Deadly
- Destroy
- Devastating
- Disastrous
- Fired
- Fool
- Fooled
- frantic
- Frightening
- Gambling
- Gullible
- Hack
- Hazardous
- Jeopardy
- Lawsuit
- Looming
- Lunatic
- Lurking
- Meltdown
- Panic
- Plunge
- Poison
- Poor
- Prison
- Scary
- Scream
- Slaughter
- Slave
- Suffering
- Tailspin
- Targeted
- Terrorist
- Torture
- Toxic
- Tragedy
- Trap
- Trauma
- Vaporize
- Volatile
- Vulnerable
- Wreaking havoc
Emotion + Greed
- Affordable
- Bargain
- Barrage
- Bonus
- Budget
- Deadline
- Discount
- Don’t miss out
- Double
- Economical
- Envy
- Exclusive
- Expires
- Explode
- Extra
- Fortune
- Free
- Frenzy
- Frugal
- Gift
- Giveaway
- Greatest
- Guilt-free
- Hurry
- Immediately
- Increase
- Indulgent
- Inexpensive
- Instantly
- Jackpot
- Last chance
- Lucrative
- Luxurious
- Marked down
- Monetize
- Nest egg
- Never
- Never again
- Obsessed
- Off-limits
- Overnight
- Pay zero
- Premiere
- Price break
- Quadruple
- Running out
- Sale ends soon
- Save
- Six-figure
- Skyrocket
- Soaring
- Steal
- Surge
- Triple
- Ultimate
- Unlimited
- Up-sell
- Value
- While they last
- Whopping
- Emotion + Lust
- Alluring
- Brazen
- Captivating
- Charismatic
- Compelling
- Crave
- Depraved
- Desire
- Enchanting
- Engaging
- Exotic
- Exposed
- Fascinating
- Forbidden
- Hypnotic
- Intriguing
- Lascivious
- Lust
- Magnetic
- Mind-blowing
- Mischievous
- Mouth-watering
- Naughty
- Obsession
- Passionate
- Pleasurable
- Provocative
- Riveting
- Scandalous
- Sinful
- Sleazy
- Stimulating
- Tantalizing
- Uncensored
- Wild
Emotion + Vanity
- Ahead of the game
- Amazing
- Amplify
- At the top
- Attractive
- Awe-inspiring
- Beautiful
- Bold
- Booming
- Crowned
- Daring
- Dazzling
- Defiance
- Elite
- Enchant
- Epic
- Fearless
- Fortunate
- Foxy
- Genius
- Gorgeous
- Jaw-dropping
- Jubilant
- Knockout
- Legendary
- Optimal
- Prosperous
- Quick-witted
- Remarkable
- Sassy
- Sensational
- Spectacular
- Stunning
- Successful
- Super-human
- Turbo charge
- Unbeaten
- Undefeated
- Valor
- Vanquish
- Wondrous
- You
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