10 public relations strategies for rising above a scandal and rebuilding trust
A scandal can be a serious blow to a company’s reputation and bottom line, but with the right approach, it is possible to recover. Here are 10 public relations strategies that can help a company recover from a scandal:
Acknowledge the situation
The first step in recovering from a scandal is to acknowledge that it has occurred and to take responsibility for any actions that may have contributed to it.
This will show that the company is aware of the situation and that it is willing to take steps to address it.
An apology is a powerful public relations tool in the aftermath of a scandal. It shows that the company is remorseful for any harm that may have been caused and that it is committed to making things right.
3. Be transparent, but be strategic
Being seen as transparent about the situation is crucial in rebuilding trust with stakeholders. Share any steps the company is taking to address it and be open to answering questions.
However, you should also be strategic. Don’t dwell excessively on the situation. Move on.
4. Address the issue
Take action to address the issue at hand. This could include making changes to policies or procedures and taking other steps to rectify the situation. Such corrective action doesn’t require whistles and bells but they help to shift public perception.
This is an important public relations strategy in rising above a scandal and rebuilding trust.
5. Communicate with stakeholders
Keep stakeholders informed about the situation and the steps the company is taking to address it. This includes customers, employees, investors, and the media.
6. Monitor social media
In today’s digital age, social media can be a powerful tool for shaping public opinion. Monitor social media to understand how people are reacting to the situation and respond appropriately.
7. Seek third-party validation
Third-party validation from a reputable source can go a long way in rebuilding trust. Seek endorsements from industry leaders, experts, or other organizations that can attest to the company’s commitment to addressing the situation.
This is the essence of great public relations.
8. Be proactive
Be proactive in addressing potential issues before they become scandals. This could include conducting regular audits, implementing new policies, or training employees to recognize and report potential issues.
9. Learn from the experience
Learn from the experience and use it as an opportunity to make improvements. Evaluate what went wrong and make changes to prevent similar situations from happening in the future.
10. Apply the deflection strategy
Divert public attention by creating other non-related news and highlighting other developments in the company or other topical issues.
This is an effective public relations strategy for rising above a scandal and rebuilding trust.
A scandal can be a difficult and stressful experience, but it can also be an opportunity to learn and grow. Public relations can also come to the rescue.