Did you know that the global bottled water market is valued at almost $200 billion, and the Nigerian market is worth almost N3 billion?
The bottled water market is brutally competitive. Some of the leading brands include EVA, Ragolis, Nestle Pure Life, Cway, Acqufina, and a host of others.
Standing out in this cluttered red ocean market requires effective marketing and public relations strategies. Here are 10 proven PR strategies for promoting bottled water brands.
Focus on quality
Quality is critical for bottled water brands. PR efforts should highlight the purity, taste, and health benefits of the water. Leveraging third-party certifications, such as NSF International or the International Bottled Water Association, can increase credibility and trust in the brand.
Develop a unique brand story
Every brand has a story, and bottled water is no exception. Developing a unique brand story that resonates with consumers can set a brand apart from competitors and foster loyalty.
Leverage influencer marketing
Influencer marketing can be a powerful tool for promoting bottled water brands. Partnering with influencers who align with the brand’s values and target audience can increase visibility, credibility, and engagement.
Hosting events, such as tastings or hydration challenges, can provide opportunities to connect with consumers and showcase the brand’s values and benefits. This strategy can generate media coverage, social media engagement, and word-of-mouth promotion.
Utilize social media
Social media is a critical channel for bottled water brands to connect with consumers, share brand stories, and showcase products. By leveraging user-generated content, influencer partnerships, and creative content, bottled water brands can build a loyal following and increase engagement.
Create cause marketing campaigns
Marketing campaigns can align the brand with a social or environmental cause that resonates with consumers. By promoting a cause, bottled water brands can showcase their values and generate positive associations with the brand.
7. Engage in corporate social responsibility (CSR)
CSR involves integrating social and environmental concerns into business operations. By engaging in CSR initiatives, such as reducing plastic waste or promoting clean water access, bottled water brands can demonstrate their commitment to sustainability and social responsibility.
Leverage media relations
Media relations involve building relationships with journalists and securing media coverage. By developing strong media relationships, bottled water brands can increase visibility and credibility in the media.
Publish thought leadership content
Thought leadership content involves sharing insights, expertise, and perspectives on industry trends and issues. By publishing thought leadership content, bottled water brands can establish themselves as experts and leaders in the industry.
Utilize influencer PR
Influencer PR involves partnering with influencers to generate media coverage and increase brand awareness. By leveraging influencer PR, bottled water brands can reach a broader audience and generate positive media coverage.
By using these strategies, bottled water brands can increase visibility, credibility, and loyalty, and foster a lasting legacy in the market.